FOR IMMEDIATE RELEASE

The Omaha Baseball Stadium becomes “TD AMERITRADE Park Omaha”

Omaha-based financial services firm secures naming rights to new Omaha stadium to host college baseball and other community events

OMAHA, Neb., June 10, 2009 – In 2011, TD AMERITRADE Park Omaha will usher in a new era in sports, entertainment and community development for the city of Omaha.

The Metropolitan Entertainment & Convention Authority (MECA) today announced that TD AMERITRADE Holding Corporation (NASDAQ: AMTD) has secured the naming rights to Omaha’s new downtown baseball stadium, which is currently under construction. The 20-year naming rights and services agreement is valued at approximately $20 million over the duration of the contract.

For MECA and the city of Omaha, this agreement with TD AMERITRADE will be key to funding the estimated $120 million needed to build the new facility. The new facility will host teams competing for the NCAA Men’s College World Series, an Omaha tradition for 60 years, thanks to an agreement reached last year between the city, the NCAA, College World Series Inc. of Omaha, and MECA to continue the relationship for another 25 years.

For TD AMERITRADE, which is headquartered in Omaha, pursuing naming rights for the stadium was a great opportunity.

“TD AMERITRADE was founded in Omaha more than 34 years ago,” said Fred Tomczyk, president and chief executive officer at TD AMERITRADE. “More of our associates live and work in this city than in any other location in the country. We understand what this new stadium means to the city, and we want help make it a reality.

“College baseball represents many of the core values we promote at TD AMERITRADE, namely integrity, teamwork and professionalism,” Tomczyk continued. “We also share the value of education, which for us is a gateway for people to more confidently pursue their financial goals, just as for many student athletes, athletics is the gateway to a better life through a college education.”

“One of our top priorities was to secure naming rights with an Omaha-based company, and we are very pleased to have reached an agreement with TD AMERITRADE,” said Roger Dixon, president and chief executive officer of MECA. “In addition to college baseball, we expect to host a number of additional events, as well as concerts, at TD AMERITRADE Park Omaha, bringing new entertainment and economic benefits to our community.”

“The revenue generated from these naming rights is extremely important to financing the new stadium, and we are thrilled that TD AMERITRADE, a local company, has made this investment in our community,” said Omaha Mayor Jim Suttle. “TD AMERITRADE Park Omaha will serve as a key attraction for visitors to our community and as a symbol of the development occurring in North Downtown and throughout our city.”

“With construction underway and the commitment from TD AMERITRADE, it is easier for College World Series fans, coaches and athletes to envision what the future will look like,” said Jack Diesing, president of College World Series of Omaha, Inc. “We couldn’t be more excited. This event is about creating a Fan Friendly atmosphere and an outstanding experience for the student-athlete. We look forward to continuing the tradition – and hopefully creating a few new ones along the way.”

TD AMERITRADE Park Omaha is expected to open in 2011. For more information, please see www.tdameritradeparkomaha.com.

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About TD AMERITRADE Holding Corporation
TD AMERITRADE Holding Corporation, through its brokerage subsidiaries,1 provides a dynamic balance of investment products and services that make it the investment firm of choice for millions of retail investor and independent registered investment advisor (RIA) clients. Listed by Forbes as one of America’s best big companies, the Company offers a full spectrum of investment services, including a leading active trader program, intuitive long-term investment solutions and a national branch system, as well as relationships with one of the largest independent RIA networks.2 The Company’s common stock trades under the ticker symbol AMTD. For more information, please visit www.amtd.com.

1 TD AMERITRADE, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org), receives clearing and custodial services from TD AMERITRADE Clearing, Inc., member FINRA/SIPC. TD AMERITRADE, Inc. and TD AMERITRADE Clearing, Inc. are subsidiaries of TD AMERITRADE Holding Corporation.

2 More information on the Forbes award is available at www.forbes.com/platinum.

Contact:

At TD AMERITRADE
For Media: For Shareholders:
Kim Hillyer Jeff Goeser
Senior Manager, Communications Director, Finance and Investor Relations
(402) 574-6523 (402) 597-8464
(402) 206-1014 (mobile) jeffrey.goeser@tdameritrade.com
kim.hillyer@tdameritrade.com

At MECA
For Media:
Rebecca Kleeman Doug Parrott
(402) 599-6916 (402) 514-9400
rkleeman@qwestcenter.com dparrott@baileylauerman.com